European consumers are buying more imported snacks than ever, but getting products onto those shelves requires navigating one of the world's most rigorous food regulatory frameworks. This guide breaks down the key steps, recent regulatory changes, and practical considerations for Chinese snack manufacturers targeting the EU market in 2026.

Something unusual is happening in the global snack aisle. A product that, just five years ago, was largely confined to Chinese convenience stores and schoolyard snack counters is now showing up in specialty grocers in London, TikTok viral compilations in Los Angeles, and supermarket shelves across Southeast Asia. That product is latiao — and its overseas trajectory is only the most visible sign of a much broader shift in how the world snacks.

From 17 to 21 October 2026, LAKEXIXI — operated by Hunan Spicy Seven Degree Food Co., Ltd. — will make its debut at SIAL Paris, the world's largest food innovation exhibition. Located at Paris Nord Villepinte, Hall 5A, Stand V197D, the company will showcase its two flagship categories: wheat-based latiao and chewy konjac snacks, alongside a range of new product series developed specifically for international retail.

LAKEXIXI's 2026 international portfolio is built around a simple premise: take two snack categories that Chinese consumers have loved for decades — latiao and konjac — and re-engineer them for shelves outside China. The result is two distinct series, each with its own texture story, flavor logic, and retail format.